Austin's Waterloo Records to relocate, take on new ownership
Jan 02, 2025
Editor's note: The above video is from Feb. 22, 2024 and features an interview between KXAN's Tom Miller and the Austin Business Journal on Waterloo Records' relocation.
AUSTIN (KXAN) — For decades, Waterloo Records & Video has been a cornerstone of Austin's music scene. Now, the business is entering a new chapter — with a new location and owners.
Caren Kelleher, founder and president of Gold Rush Vinyl, confirmed Thursday she and business partner Trey Watson (CEO of Armadillo Records) will be taking over Waterloo Records. The vinyl shop has operated in Austin for more than 40 years, including 35 years at its current location along West Sixth Street and North Lamar Boulevard.
Following a 2019 property purchase by Endeavor Real Estate Group, the business faced closure or relocation. Now, Waterloo Records will relocate to 1105 N. Lamar Blvd. in the springtime, according to a Thursday release.
The upcoming location will feature more space for in-store events and music performances and expanded parking for customers. A grand opening, along with a community celebration, is set to be held on a yet-to-be-announced date the release added.
My decades-long hope, dream and endeavor, has been for Waterloo Records & Video to live on forever, continuing to promote Austin’s vibrant music culture and community. Now with this transition, all of my boxes are checked: a new larger home, just five blocks away; Caren and Trey buy in as my new, talented, local music industry partners; all of my team are retained and they will gain the opportunity for store ownership; all of the Waterloo Records hallmarks and traditions continue on, including innovation; and now as a minority partner and not sole proprietor, I get to work less, and play more. So thank you Austin!
Current owner John Kunz said in the announcement
Kelleher said her appreciation for Waterloo Records dated back 20 years, from when she first visited the store in 2005. In an Instagram announcement, she deemed Waterloo "a beacon for music discovery, a champion of artists, and one of the most iconic record stores in the world."
"It means so much to me that John and his wife Kathy Marcus trust me and my business partner Trey Watson with their baby," she wrote in the announcement. "Collectively we recognized this as a once-in-a-lifetime opportunity to guard and grow an iconic brand while shaping the future of a city and community we love."
Kelleher added she will maintain ownership and continue to serve as CEO of Gold Rush Vinyl, adding her hope is both businesses will help champion local musicians and aid fans in better connecting with the music and artistry they love.
Within this pivot to new ownership, Kunz will stay on as chair emeritus of Waterloo Records, the release said.