Gen Z are drinking less than their parents. The CEO in charge of Bud Light and Michelob is betting on nonalcoholic beer to woo them back
Nov 21, 2024
As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on non-alcoholic beers like Corona Cero and Budweiser Zero. Read More
https://fortune.com/2024/11/21/ab-inbev-ceo-corona-budweiser-beer-gen-z/
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