Jan 22, 2026
The Downtown Fond du Lac Partnership announced vendor fees for the farmers market are doubling, the first increase since 2015. The season fee is increasing from $100 to $200 for a smaller vendor space and $150 to $300 for a larg er space. The new fees are still cheaper than the Oshkosh and Appleton Farmers Markets. The increase will pay for more vehicle barriers, according to the Downtown Fond du Lac Partnership.Nathan Scheer owns Just Put it In Your Mouth Donuts. He says selling at the farmers market helped his business take off.Its what gave me the motivation to quit my job and focus solely on donuts, he says.This week, Scheer and other farmers market vendors received a letter from the Downtown Fond du Lac Partnership informing them that vendor fees are increasing this year.When you open up that piece of mail, its a shock, Scheer says. Its a lot to take in at one time, but its reasonable.Watch the broadcast story here: Vendor fees for Fond du Lac Farmers Market doubleThe vendor fees are doubling, but this is the first increase since 2015.The weekly vendor fee is increasing from $20 to $40.The season vendor fee for a 10x10ft space is increasing from $100 to $200.The season vendor fee for a 10x20ft space is increasing from $150 to $300.In our initial upfront, looking at our records from last year, well be okay, Scheer says. Obviously theres concern for people who are just starting or if theyre a smaller business.In comparison, the Appleton Farmers Market charges $500-655 for the same size space, and the Oshkosh Farmers Market charges $440-484.Scheer says he supports the increase, though it may deter some new vendors.I dont know, if they had given me that price my first year, I may have been too scared, he says.The increase, according to the partnerships letter, will pay for more vehicle barricades.Scheer says the increase could trickle down to customers, but other vendors disagree.I dont think that anyone will have to raise their rates, thats my personal opinion, Danielle Joslin, owner of Beans and Bites, says.Joslin says the change will ultimately have little impact on the market itself.Initially, I was surprised that the rates were doubling, but then after reflection, I realized that it really made sense, she says. It's still really reasonable, and I understand that their costs are increasing, and even at doubling the fees for this next year, it's still a great value. ...read more read less
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