RICHMOND, Va. (WRIC) -- The James River Association in Richmond is sounding the alarm on the significant decline of migratory fish in the James River on Wednesday, which is also World Aquatic Animal Day. The James River Association says species such as American Shad, Atlantic Sturgeon, striped bass and river herring, which are living in the Atlantic Ocean, are seeing alarming declines. According to the association, all of these species have played a role in the river's health and ecosystem for centuries. Migratory fish are born and spawn in freshwater but live in saltwater, according to the James River Association. They are also both economically and culturally important to Virginians and Indigenous Peoples. The non-profit organization emphasized that since 2011, the American Shad, or "America's Founding Fish," has fallen to zero on the State of the James report. Other species, such as river herring and striped bass, are also facing declining numbers. However, according to the James River Association, the Atlantic Sturgeon is the most endangered and remains on the federal endangered species list. “We are sounding the alarm to help people become aware of what’s happening to migratory fish in the James, and encourage folks to get involved in recovery and conservation efforts,” said Bill Street, CEO of the James River Association. “More research and advocacy are needed to understand what’s driving these species declines in the James and other freshwater rivers in Virginia, and to support conservation tactics that rebuild habitat, improve water quality, and protect juvenile fish.” For more information on any potential common threats impacting these species and supporting recovery efforts, the organization urges the public to visit its website. ...read more read less