Content oversight and quality assurance provided by Studio 1847 K-pop is a fast-moving world where new groups debut every other month, but MEOVV is proving they’re not just another rookie act. Since their debut under The Black Label in September 2024, this five-member girl group has been grabbing global attention with their chart-topping music, eye-catching performances and game-changing marketing strategies. Their debut single, “MEOW,” is just the beginning of a journey that could redefine what it means to be a global K-pop act. When “MEOW” was released, it became an instant hit. The song’s addictive chorus and energetic choreography pushed it to No. 10 on the Billboard World Digital Song Sales chart, while the music video, packed with bold visuals and sleek styling, gained millions of views in just a few days. Their combination of powerful visuals, polished performances and catchy music quickly earned them nominations for MAMA’s Best Rookie Girl Group and the Melon Music Awards’ Best New Female Artist. But what really makes MEOVV stand out isn’t just the numbers — it’s how they connect with their fans and build a legacy that feels fresh and genuine. MEOVV: The group that’s changing the game MEOVV is made up of five members from different countries, including South Korea, Japan and the United States, comprising SOOIN, GAWON, ANNA, NARIN and ELLA. Each member brings their own unique talents to the group. SOOIN’s precision as the main dancer, GAWON’s dynamic and emotional vocals, ANNA’s commanding stage presence, NARIN’s versatility and ELLA’s natural charisma — honed during her years as a child model — all come together to create a harmonious yet powerful dynamic. Together, they form a cohesive unit that has already earned them a fan base. How MEOVV’s marketing led to early success Even before MEOVV’s debut, their teasers and social media campaigns had fans buzzing. Social media platforms became the stage for their pre-debut rollout, which included everything from individual member introductions to behind-the-scenes rehearsal footage. The strategy was all about building hype while letting fans connect with each member’s personality. A standout moment in their pre-debut campaign was Ella’s story. As a child model under YG Entertainment, Ella became well-known for her early work, which earned her a solid fanbase even before she debuted. Her close connection to BLACKPINK, one of YG’s most successful groups, further elevated her visibility. Known for receiving genuine love and support from the BLACKPINK members, Ella became a familiar and relatable figure in the K-pop world at an early age. This background gave her a compelling narrative that resonated with fans and added depth to her role within MEOVV. Combined with Teddy Park’s production expertise, which balanced universal appeal with K-pop’s signature energy, MEOVV’s debut felt both fresh and grounded in authenticity. By the time of their official launch, they had already built a strong following eager to see what they would achieve next. Fan-first, always Whether it’s hosting interactive Q&A sessions or running fan art contests, their engagement strategies feel personal and meaningful. Countdown posts, creative challenges and sneak peeks aren’t just ways to promote their work — they’re about making fans feel like part of the process. “As someone who grew up as a K-pop fan myself, I know the excitement of discovering behind-the-scenes content or waiting for comeback teasers. That’s the kind of energy I try to bring to every post I share. It’s not just about growing a fan base — it’s about creating a community where everyone feels connected,” says ZhuTian, a digital marketing strategist and passionate promoter of MEOVV. MEOVV’s vision: A distinct sound and global reach While MEOVV’s music stays true to K-pop’s signature style, it’s infused with global influences that can make it accessible to international audiences. “MEOW” combines EDM beats with hip-hop elements, while their follow-up single, “Toxic,” explores darker, experimental sounds. What makes MEOVV’s music unique is how it mixes energy and emotion to create something truly special. “MEOW” is bold and confident, with upbeat rhythms and empowering lyrics that leave a strong impression. On the other hand, “Toxic” takes a more reflective approach, exploring deeper and more complex emotions. Their performances bring both tracks to life, with choreography and visuals that match the mood and message of their songs. This ability to balance high-energy anthems with introspective themes has helped MEOVV connect with fans who value both excitement and authenticity. What’s next for MEOVV? As 2025 kicks off, MEOVV is just getting started. Fans are eagerly anticipating what’s to come, whether it’s new music or exciting live performances. While the group hasn’t made any official announcements about a world tour or collaborations, their consistent ability to surprise and engage their audience makes them one to watch. With their growing popularity and the dedication of fans worldwide, MEOVV’s journey is only just beginning. From their start in Seoul to their growing recognition on the global stage, MEOVV could be the next big K-pop group. The news and editorial staffs of the New York Daily News had no role in this post’s preparation.