In the days following Donald Trump’s victory in the 2024 election, Americans stocked up on their birth control and pregnancy management options amid the looming threat to access by the president-elect’s association to conservative playbook Project 2025. According to ABC News, Google searches for “birth control” and “Plan B” spiked the day after the election, with the surge starting as early as Nov. 2. Winx Health, an online sexual health retailer, reported a 966% jump in sales for their morning-after pill in the 72 hours after the election was called.