SIOUX FALLS, S.D. (KELO) -- A holiday tradition in southeastern South Dakota is in the national spotlight this Christmas season. The Nora Store in Union County was featured on CBS Mornings Monday. Name released for deadly hit and run Mike Pedersen started inviting carolers into the former country store 35 years ago. In fact, KELOLAND has brought viewers inside the Nora Store several times. Pedersen plays Christmas tunes on the pipe organ while the audience sings along. Rob Monson brought his family to the Nora Store for the first time in 2015. "Mike is just such a down-to-earth guy, and he doesn't do any of this for himself. This is for everybody else," Monson said. But Monson wanted more people to know about the holiday gem and the man behind it. After years of trying to get national coverage, Monson reached out to CBS News contributor David Begnaud. It worked. "This was my favorite Christmas story I've done in 25 years of journalism. It was like a warm hug. It was comfort food for the soul," Begnaud said. But the nearly five-minute story is more than just a cute Christmas tale. "There's something deeply meaningful about what Mike Pedersen has done for his community for the last 30 plus years, deeply meaningful. We're talking about how he's created holiday memories for families that will be a part of their families for generations. That is a public service that that man is doing," Begnaud said. Perhaps this story from rural South Dakota will resonate with people all over the map. 27 years of Christmas magic at the Empire Mall "I hope people take away from this story that we are more united than we are divided, and that there's more good news on the news than people like to admit," Begnaud said. And some of that good news is being shared thanks to a man with a story idea. "This was just one story that I thought had to be told to a bigger audience," Monson said. When Monson submitted the story idea to Begnaud, he included a story his son did on the Nora Store as a college assignment. Begnaud says that story from 2016 is what hooked him, and he included part of it in his story that aired Monday.