MENASHA, Wis. (WFRV) - Gold Cross Ambulance will integrate whole blood products into its ambulance services, marking a groundbreaking initiative to enhance emergency care throughout northeast Wisconsin. The innovative measure aims to improve patient outcomes in critical situations, particularly for trauma and surgical patients requiring rapid transfusions. Wisconsin State Patrol issues reminder to drivers using electronic devices for visual entertainment Officials with Gold Cross Ambulance say whole blood transfusions can be lifesaving in emergencies where every second counts. By equipping its team with these products, Gold Cross Ambulance can significantly reduce the time needed to administer essential blood components, thereby increasing survival rates and improving recovery times for patients in critical condition. "This is a monumental advancement in our commitment to providing the highest standard of care," said Nick Romenesko, executive director of Gold Cross Ambulance. "The ability to administer whole blood directly in the field allows our team to act swiftly, providing a critical bridge to definitive care in hospitals." Packers to honor President/CEO Mark Murphy during primetime December game The decision to carry whole blood products followed extensive collaboration with local hospitals, blood banks, and trauma specialists. The emergency medical service team at Gold Cross Ambulance has undergone specialized training to ensure safe handling and effective transfusion procedures on-site. Gold Cross Ambulance officials say they remain committed to continuous improvement and innovation in emergency care.