‘Wicked’ and ‘Gladiator II’ JumpStart the Box Office, but at a Cost - Peer2Peer

‘Wicked’ and ‘Gladiator II’ JumpStart the Box Office, but at a Cost

Nov 24, 2024

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.

https://www.nytimes.com/2024/11/24/business/media/wicked-gladiator-2-box-office.html

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