GREEN BAY, Wis. (WFRV) — New Land Enterprises, a Milwaukee-based developer, plans to transform a surface parking lot in downtown Green Bay into an eight-story luxury apartment building, featuring a rooftop pool, first-floor retail, and tenant parking. “There'll be at least a couple hundred, maybe 300 or 400 new residents living downtown in this new development,” said Matthew Buchanan, Deputy Development Director for the City of Green Bay. “The ground floor will have about 4,400 square feet of commercial space on the corner of Cherry and Washington, which could potentially be a restaurant or café.” Fox Cities Salvation Army kicks off 2024 Red Kettle Campaign The development aims to increase foot traffic and provide additional housing in Green Bay, a move that Jeff Mirkes, Executive Director of Downtown Green Bay Inc., believes will further energize the city. "We look forward to welcoming a whole new array of residents who will call this neighborhood their home," Mirkes said. "As we look ahead to the future, we’re already considering nearby locations for events." Preparations for the project are underway, with the city announcing a concrete timeline for construction: Friday, Nov. 22: City will close Adams lot and remove parking infrastructure Monday, Nov. 25: Site preparation Monday, Dec. 2: Construction begins Thursday, Dec. 5, at 1 p.m.: Groundbreaking Ceremony While the 122 parking spaces in the Adams Street lot will no longer be available, there are 3,300 spaces in nearby ramps and 700 metered spots in the downtown area. New parking regulations will take effect on Jan. 1, which will eliminate the 2-hour time limit and implement a new rate schedule. Circle K expands in Fox Valley with new Grand Chute location Bryan Baumler, owner of Heights Pub & Parlor on N. Washington Street, expressed excitement about the project, noting that it will bring new customers and boost his business. "It’s all about foot traffic," Baumler said. "This development is nothing but positive." The construction period is expected to last 18 to 21 months, starting in December.