When the Roberts family started LogOX, they were unsure how to grow their company and attract customers. They reached out to an organization they trusted — Better Business Bureau. It's best known for its accreditation program and for addressing customer concerns, but its members also have access to dozens of added benefits. (Paid Post) At 60 years old, Jon Roberts and his wife, Lynne, of Arlington had just become empty nesters. When their children were at home, it had typically been their chore to gather and harvest firewood. Once they left, Roberts struggled with the task, which strained his back. An engineer by training, he got creative: He developed what he called the Hauler, a hook-and-handle design that allowed him to grab wood comfortably, so he wouldn’t wake up sore in the morning. The Hauler made his life a little easier, but Roberts had no plans to make one for anybody else — until his son Austin came home in 2017 after eight years in the army. Austin saw the contraption as a business opportunity. “I said ‘Dad, this is awesome!’” Austin said. “I told him we could probably make a side hustle out of it because people would use the heck out of this thing.” And LogOX was born: What started out as a clever idea grew into a full-fledged wholesale business with more than two dozen accounts — including big retailers such as Walmart. The LogOX product offerings have since expanded; its online store includes dozens of ergonomic and accessible forestry tools. It’s still a small family business, though, with three full-time employees: Jon, Austin and Lynne. When the Roberts family first started LogOX, they were unsure how to grow it. “We wanted people to find us and learn more about us,” Austin said. They’d never started a business before and had so many questions but very little time to sit at a computer and do research. Austin reached out to an organization he knew and trusted — the Better Business Bureau. The local New England chapter serves eastern Massachusetts, Maine, Rhode Island and Vermont. The BBB is a business-to-business service. It's best known for its member accreditation program and for the way that its employees address customer concerns. But its members also have access to dozens of added benefits. Every business that’s part of the BBB is assigned a customer care representative who works closely with members to make sure they get what they need — whether that’s a fresh new website, an eye-catching commercial or the latest news about regional networking events. Nearly 500 Vermont businesses are accredited BBB members. These businesses are held accountable to respond to customer comments and complaints in a timely, ethical…