Those in the real estate investment field know it to be the ultimate opportunity, but the actual road to passive income and financial freedom is routinely fraught with pitfalls and uncertainties. However, Jim Sheils, a partner at Southern Impression Homes and co-author of Passive Income Playbook, offers a professional perspective rooted in decades of experience and dedication to new construction and the real estate investment realm altogether. Sheils is a seasoned investor with more than 25 years in the industry and is a partner at one of the largest build-to-rent companies in the U.S., Southern Impression Homes. Together, they have developed an investment model substantially different from traditional real estate ventures. Here, the focus is placed primarily on new construction over fixer-uppers, providing in-house financing with rates potentially lower than market averages, and ensuring that experts manage the properties rather than owners who turned into landlords. Southern Impression Homes boasts an imposing track record of over 7,500 units developed, $637 million in assets under management, and $44 million in annual recurring revenue. Their success stories include investors who have seen substantial equity increases in robust monthly cash flows without the countless annoyances typically associated with rental property management. Central to Sheils’ philosophy, however, is in his book, Passive Income Playbook—a Wall Street Journalbestseller that he co-authored with his wife, Jamie Sheils. The book details their journey and those of their clients, accentuating the shift from time-consuming investments to low-maintenance, high-yielding build-to-rent properties. The story is about financial gains but moreover, reclaiming time for family and personal pursuits—a message highlighted by countless success stories. Sheils shares ten principles for success. These include, first and foremost, investing for the long term. This equates to a focus on sustainable growth. Next, diversify income streams because real estate offers multiple avenues of revenue. Third, location matters. Invest in stable, landlord-friendly areas. In number four, Sheils advocates for “new over old” to avoid the pitfalls of fixer-uppers. Professional management is vital, so as Sheils says, “Let experts handle property management.” Next is your cash flow, which is key as well. Sheils recommends prioritizing steady income over speculative gains, and building a strong team of advisors for support is essential. Furthermore, choose proven partners from build-to-rent companies with a solid track record. And finally, it is always crucial to be invested in continuous learning and stay updated and adaptable in the market. Amidst all this, focus on investing as a means to gain quality time with loved ones. Sheils’ mission emboldens investors to achieve passive income and active freedom through making smart real estate choices. By simplifying the investment process and offering turnkey solutions, Southern Impression Homes helps investors on their journey to building wealth while maintaining a balanced lifestyle. Through new construction, strong management practices, and insightful guidance from Passive Income Playbook, Sheils is effectively paving the way for investors to achieve lasting prosperity without sacrificing precious moments with family. The post Building Passive Income and Family Freedom with Southern Impression Homes appeared first on LA Weekly.