Starbucks Scales Back Discounts Under New CEO
Oct 14, 2024
Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.
https://www.wsj.com/articles/starbucks-coffee-discounts-strategy-ceo-dcbde38b?mod=pls_whats_news_us_business_f
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