As the engine powering the world’s digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and content theft. In the first quarter of 2025, Adobe is launching its Content Authenticity web app in beta, allowing creators to apply content credentials to their work, certifying it as their own. This […] © 2024 TechCrunch. All rights reserved. For personal use only.