At our recent Tourism Fall Forum, we talked about resilience. After a year of record-low snowfall, a labor strike, economic headwinds and the loss of Sundance, we’ve had lots of opportunities to practice. Resilience isn’t just about bouncing back or getting up when you’re down. It’s abou t coming back stronger, smarter and better prepared for whatever comes next. That’s resilience in action. And it’s happening all around us. Last winter reminded us that we can’t control the snow. But we can control how we respond. Our “More Than One Way to Winter” campaign swiftly changed the focus, celebrating everything that makes Park City special beyond the slopes: our restaurants, shops, arts, music and unmistakable Mountainkind spirit. Going forward, we’ll build on that approach year-round. These past few months have shown how it can work. The August Chef’s Table brought a new international spotlight to Park City’s food scene. Then came Michelin recognition for three local restaurants. The culinary audience travels year-round and spends well, appreciating exceptional food and memorable experiences. We have their attention, and we’re not letting go.  At October’s inaugural Park City Film Festival, sold-out passes, enthusiastic audiences and 10 carefully selected films demonstrated something equally important: Independent film has deep roots here, and Park City is determined to keep that tradition thriving. Katy Wang and crew did a fantastic a job, and next year I know she will find a way to top herself. Turning to winter, our marketing efforts are once again active in our key markets around the country through March. And no matter what Mother Nature does, “More Than one Way to Winter” means we attract visitors with our amazing diversity of on and off-mountain experiences. Meanwhile, the extraordinary private investments in our winter future are showing up. Deer Valley Resort is expanding its terrain and lifts. Park City Mountain is adding the Skyway Gondola and a new Canyons Village parking garage. Woodward’s innovative “Take Three, Ride Free” program is introducing more people to skiing and snowboarding. Initial phases of High Valley Transit’s Bobsled Express should start coming online this winter, with completion in 2028, making travel easier for visitors and workers with a convenient option to getting behind the wheel. Resilience in action. It’s not just a response to one difficult winter. It’s investing in Park City’s future. And there’s more. Shaun White’s appearance at our Tourism Fall Forum was exhilarating. His passion for snowboarding is infectious, and we’re thrilled to welcome his Snow League in January, followed the next weekend by world-class FIS freestyle competition. But perhaps the most meaningful expression of resilience is how we welcome people. Our new partnership with Wheel the World enables local businesses to verify their accessibility, helping travelers with disabilities plan with confidence. One in four American adults lives with a disability. As an Olympic and Paralympic town and home to the National Ability Center, we embrace this opportunity to make everyone feel welcome. That is who we are. Former Disney CEO Michael Eisner once said, “A brand is a living entity, the product of a thousand small gestures.” I love that description. Because Mountainkind isn’t something we simply advertise. It’s something we practice. It’s the welcome we extend, the partnerships we build, the opportunities we create and the care we show to one another. A thousand small gestures. And some pretty big investments, too. Together, we’re making Park City stronger, more welcoming and more resilient. That’s something I love celebrating. Jennifer Wesselhoff is the president and CEO of the Park City Chamber of Commerce Visitors Bureau. The post Park City Pulse: Coming back stronger, smarter, better appeared first on Park Record. ...read more read less