Scroll through Instagram long enough and you'll meet an influencer who isn't real. AI influencers—computer-generated personalities like Lil Miquela, who has millions of followers and has posted for Prada, Samsung and Dior—look and act like human creators, but they're entirely synthetic. Brands l ike them because they never go off-script, never age and never cause a scandal. Yet they share one stubborn weakness: people tend not to trust them. ...read more read less