SAN ANTONIO - MARCH 10: Manu Ginobili #20 of the San Antonio Spurs wears his "Los Spurs" jersey as part of the NBA's first-ever, fully integrated Hispanic marketing campaign, Noche Latina (Latin Night), during the game against the New York Knicks on March 10, 2010 at the ATT Center in San Anto nio, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2010 NBAE (Photo by D. Clarke Evans/NBAE via Getty Images) | NBAE via Getty Images Per a Spurs press release: “The San Antonio Spurs announced the launch of @LosSpurs, a dedicated Spanish-language Instagram account for the organization. The platform will serve as a digital space catered to Spanish-speaking Spurs fans, with curated content, storytelling and fan engagement efforts. Fans are encouraged to follow the @LosSpurs account to catch the latest news from the team, view exclusive content in collaboration with the Spurs main social accounts and receive information on watch parties, giveaways and more.” The San Antonio Spurs have made concerted efforts to take the NBA to global heights. They invest time, resources, and energy into efforts in Mexico — everything from basketball camps to community initiatives. And a large percentage of their fanbase back here in San Antonio identify as “crazy Hispanic Fans.” Said Jordan Mandelkorn, vice president of marketing, creative and retail for Spurs Sports Entertainment, “Our Spanish-speaking fans are a big part of what makes the Spurs family so special, and we want them to feel connected to the team in the language they call their own. Los Spurs gives us a new way to celebrate their passion, share stories that resonate with them and bring fans across San Antonio, Mexico and beyond closer to the Silver Black.” The team’s @LesSpurs account, launched in 2025 to cater to French-speaking fans, is the most followed French NBA team account in the league. Welcome to the Thread. Join in the conversation, start your own discussion, and share your thoughts. This is the Spurs community, your Spurs community. Thanks for being here. Our community guidelines apply which should remind everyone to be cool, avoid personal attacks, not to troll and to watch the language. ...read more read less