Hilton Tech Exec Says AI Agents Put OTAs ‘Under Real Threat’ - Peer2Peer

Skift Travel Acc

Hilton Tech Exec Says AI Agents Put OTAs ‘Under Real Threat’

Sep 29, 2026

Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will likely charge commissions, too. The difference is that Hilton will get more bookings on its site and app.

https://skift.com/2026/09/29/hilton-tech-exec-says-ai-agents-put-otas-under-real-threat/

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