Skift Global Forum Preview: Accor CEO on Why Data is Essential, but Instinct Matters Most
Sep 11, 2026
Accor CEO Sébastien Bazin shares what drives his decisions at scale for one of the world's largest hotel groups. He calls data essential, but says it should feed instinct rather than overrule it, a claim worth testing at Skift Global Forum.
https://skift.com/2026/09/11/skift-global-forum-preview-accor-ceo-instinct-and-data/
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