Oura is going public, but these smart ring companies are coming for its crown
Sep 05, 2026
While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.
https://techcrunch.com/2026/09/05/oura-is-going-public-but-these-smart-ring-companies-are-coming-for-its-crown/
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