Medical expert shares breastfeeding tips for National Awareness Month
Aug 24, 2026
INDIANAPOLIS (WISH) — August marks National Breastfeeding Awareness Month, a time when new and expectant mothers often face questions regarding how to start, what to expect, and ensuring their infants receive adequate nutrition.
WISH-TV’s medical expert, Dr. Janel Gordon, recommends that
expectant mothers begin these conversations with their obstetrical care team during the third trimester. Gordon noted that being prepared before hospital admission allows mothers to attempt latching immediately following delivery.
Many mothers worry about milk supply in the first days after birth. Gordon explained that the initial milk produced, known as colostrum, typically totals about 0.5 milliliters. While the amount appears small, it is sufficient for a newborn’s stomach size.
“The milk that’s being produced, which is called colostrum, does not seem like it’s sufficient to actually feed your newborn,” Gordon said. “However, we really want to make sure that moms are assured that it’s more than enough.”
Beyond nutrition, breast milk helps build an infant’s immune system by carrying maternal antibodies. Research indicates breastfeeding can lead to a more than 60% reduced risk of ear, gastrointestinal, and lower respiratory tract infections.
Health benefits also extend to the mother. Gordon stated that breastfeeding releases oxytocin, a hormone that helps the uterus contract postpartum, decreasing the risk of hemorrhage. Long-term benefits for the mother include reduced risks of obesity, diabetes, and high blood pressure.
For those who find breastfeeding is not the right fit, Gordon emphasized that formula is a healthy alternative. She noted that factors such as difficult work environments can hinder a mother’s ability to pump and urged parents to avoid feeling guilt.
“The last thing we want moms to be is worried and stressed and anxious and feeling like they’re not enough because they’re unable to breastfeed their infant,” Gordon said.
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