The power of social influence could be key to changing attitudes and behaviors around climate change, according to a new study by researchers at the Center for Climate Change and Social Transformations (CAST). The team examined the role of social influence in accelerating climate action, outlining h ow celebrities, athletes, health care workers, religious leaders, hairdressers, small business owners, family, friends, neighbors and colleagues all have the ability to influence climate action. ...read more read less