Is Verified Identity the Missing Link in Airline Direct Booking?
Jul 30, 2026
Airlines are investing heavily in direct bookings, loyalty programs, and more flexible offer creation. But the bigger opportunity may depend on something more basic: knowing who travelers are, what communities they belong to, and how to recognize them in ways that build lasting relationships.
https://skift.com/2026/07/30/airline-loyalty-identity-verification/
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