Why American Express Wants to Buy TheFork: New Cardmembers
Jul 27, 2026
In acquiring TheFork, American Express wouldn't be merely adding some dining reservations' bookings. Instead, it's adding valuable data about discretionary spend, expanding its global footprint, and enticing nonmembers to become cardholders.
https://skift.com/2026/07/27/why-american-express-wants-to-buy-thefork-new-cardmembers/
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