The 37th Annual Dallas Bridal Show is heading to Irving Convention Center on Sunday, bringing together hundreds of engaged couples and leading local wedding professionals for one of the region’s largest and longest-running bridal events. “Bridal shows are one of the most effective marketing t ools available to small businesses,” says Ruthie Stivers, Promotions Manager at Bridal Shows, Inc. “They bring hundreds of potential clients face-to-face with trusted local professionals, creating real connections that translate into bookings and long-term relationships.” More than 43,000 weddings taking place annually in the Dallas-Fort Worth metro area, according to Dallas Bridal Show statistics, ranking it among the nation’s most active wedding markets. This year’s Bridal Show will highlight the depth and diversity of DFW’s thriving wedding industry. Showgoers can expect a plethora of opportunities from venues and photographers to florists, caterers, entertainment professionals, and beauty experts all under one roof. Bridal Shows, Inc. said the event will offer strong visual and community storytelling opportunities, including: A live runway fashion show Tastings and interactive demonstrations 2026 wedding trend insights Interviews with local small business owners Budget-conscious planning advice for couples The Dallas Bridal Show is from 10 a.m. to 4 p.m. on Sunday, July 26, at the Irving Convention Center. ...read more read less