Why you let down your guard on ads when scrolling on social media
Jul 25, 2026
The mental tax of processing information, or 'cognitive load,' changes the way people respond to product claims from brands. When cognitive load is higher, people are more likely to trust an ad's claims and purchase a product.
https://www.phillyvoice.com/social-media-ads-cognitive-load/?utm_source=pv-rss&utm_medium=rss&utm_campaign=pv-site
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