CitizenM, 1 Year Later: Learning to Love Marriott Audits and New Bonvoy Guests
Jul 24, 2026
Selling your brand to a major group and staying on to run the hotels is an unusual move. A year in, the distribution lift is real. Whether Marriott can now grow CitizenM beyond its original backer is the open question.
https://skift.com/2026/07/24/citizenm-1-year-later-learning-to-love-marriott-audits-and-new-bonvoy-guests/
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