Beer here! World Cup a boon for U.S. suds sales
Jul 17, 2026
The World Cup has been a bonanza for beer in the U.S., with host cities reporting a 14% bump in sales at bars, restaurants and stadiums in the first four weeks of the tournament.
https://www.espn.com/soccer/story/_/id/49384849/world-cup-beer-sales-hopping-host-cities-us
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