A 27-year-old man was killed, and a 22-year-old was sent to the hospital with injuries after a drive-by shooting near North 27th Street and West Atkinson Avenue shortly after 2 p.m. Thursday.Friends say the man who was killed sp ent his final moments buying a gift for his daughter."Today was his baby's birthday party he was actually in this area to buy some shoes for his kid," Reno Bandy, a friend of the victim, said. "She was turning four years old today."Surveillance video shows a white Lexus speeding past a parked car on North 27th Street. Police say the people inside the white car opened fire, hitting two of the men in the parked car.After the shots were fired, the video shows one man running out of the parked car, another man falling to the ground, and a third getting out and hopping on one leg. Paramedics are then seen arriving on scene."It just happened so fast," Bandy said. "I lost a friend that I grew up with, someone like a family member. Everybody know him by Trap Baby," Bandy said.Watch: Large police presence reported on Milwaukee's northwest side 27-year-old killed in drive-by double shooting on Milwaukee's northwest sideA cousin of the victim, who identified himself only as Yae, remembered him as a Milwaukee rapper and a generous person."A Milwaukee rapper, good guy, good dude, good personality. Always looked out for the people he was around," Yae said.Bandy reflected on the dangers of street life in the wake of the shooting."You really have to be on defense. Like, if you're into the streets, like you really have to watch your back," Bandy said.Vince Toney, a nearby resident, expressed grief over the ongoing violence in the city."My heart goes out to anybody in this city that finds themselves in a situation where they are no longer here because of a bullet, and bullets are flying constantly in this city, and there doesn't seem to be an answer," Toney said.Anyone with information is asked to contact Milwaukee Police at (414) 935-7360 or to remain anonymous, contact Crime Stoppers at (414) 224-Tips or P3 Tips.Its about time to watch on your time. Stream local news and weather 24/7 by searching for TMJ4 on your device.Available for download on Roku, Apple TV, Amazon Fire TV, and more.Report a typo or error // Submit a news tip ...read more read less