OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents
Jul 02, 2026
Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behindthescenes battle to become the LLMs' OTA fave.
https://skift.com/2026/07/02/otas-are-betting-on-traveler-trust-but-the-scramble-is-on-to-win-the-trust-of-ai-agents/
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