CLEVELAND, OH - FEBRUARY 20: NBA Legend, George Gervin of the NBA 75th Anniversary team takes a photo during the 2022 NBA All-Star Game as part of 2022 NBA All Star Weekend on February 20, 2022 at Rocket Mortgage FieldHouse in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agre es that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by Jim Poorten/NBAE via Getty Images) | NBAE via Getty Images For San Antonio Spurs fans (and anyone born in the last millennium) George Gervin is the undisputed “Iceman.” Don’t even get me started on Top Gun… Chicago Bear quarterback Caleb Williams has also been dubbed “Iceman” for his clutch delivery and calm demeanor. Unfortunately for Williams, the nickname was not available. The QB, undeterred, filed for trademark rights to the name “Iceman” as part of his clothing line. His first attempt to procure the moniker has failed. Caleb Williams’ application to trademark “Iceman” has been initially refused by the USPTO.Ironically, the biggest obstacle wasn’t George Gervin himself. It was a trademark for “Iceman” insulated boots that’s been on the books since 1988.Because Williams sought protection for… https://t.co/hfiY2meUsa pic.twitter.com/7lyQmXvxTq— SpursRΞPORTΞR (@SpursReporter) June 25, 2026 Ironically, it wasn’t George Gervin who blocked him. As it turns out, Gervin has never trademarked the name. “Iceman” was unavailable due to an insulated boot company that’s had the rights since 1988. Williams can, and will likely, appeal as his clothing line has been aligned with his use of the handle. For those of you interested in a Pounding the Rock Summer Book Club (or PTRSBC), I have purchased a copy of Seth Partnow’s The Midrange Theory. I am also simultaneously reading Expensive Basketball by Shea Serrano. For those interested in a Zoom-style meeting, let’s discuss days and times that work. I’m in CST, so let’ds use that as a base. Once we lock in day/time, I’ll share my email for anyone who wants to be added. Welcome to the Thread. Join in the conversation, start your own discussion, and share your thoughts. This is the Spurs community, your Spurs community. Thanks for being here. Our community guidelines apply which should remind everyone to be cool, avoid personal attacks, not to troll and to watch the language. ...read more read less