Buyer beware: Your sustainable shopping choices may not be as green as they look
Jun 24, 2026
New research reveals that many "green" claims are almost impossible to verify, often masking the full truth. University of Technology (UTS) professor of marketing Natalina Zlatevska said shoppers often rely on the labels as a shortcut when making quick decisions in supermarkets.
https://phys.org/news/2026-06-buyer-beware-sustainable-choices-green.html
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