The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
Jun 17, 2026
If you’re a froyo fiend, get in line (literally). The frozen yogurt winter is over, as Americans brave long lines to pull the handles at the trendiest spots, where a cup can cost as much as $30, Bloomberg reported.
After years of froyopocalypse that followed the froyo boom of the late 2000s a
nd early 2010s, the number of frozen yogurt servings sold in the year leading up to March rose 26%, according to Circana. The research firm attributes the renaissance to health-conscious Gen Zers, whose idea of a wild night is a cup of milky sugar with probiotics and protein.
Not your older sibling’s froyo
At the vanguard of the froyo resurgence is New York City, where a crop of premium shops is drawing crowds with quality ingredients and unorthodox toppings:
Two locations of Australian-style frozen yogurt store Mimi’s that opened in the past year use locally sourced milk and mangos from India.
A New York Times writer recently waited behind 74 people at a Manhattan location of Myka Greek Frozen Yogurt, which offers Mediterranean toppings like olive oil and crumbled baklava.
Plus…the old school chain known as the go-to for high school dates, 16 Handles, is also experiencing rising sales.—SK
This report was originally published by Morning Brew.
This story was originally featured on Fortune.com
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