NBA's Stephen Curry signs longterm deal with Chinese sportswear giant
Jun 03, 2026
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.The Golden State star's Curry Brand announced Monday the partnership to keep building Curry's global reach in basketball, golf and l
ifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called a shared commitment to inspiring the next generation of athletes around the world.RELATED STORY | Anonymous bidder pays $9M to dine with Stephen Curry and Warren BuffettCurry called it "the partnership of a lifetime. He wore the Li-Ning shoes of both Dwyane Wade and teammate Jimmy Butler earlier this year during what was considered a sneaker free-agency process.The 38-year-old Curry parted ways with Under Armour last November after more than a decade, then began wearing different shoes almost nightly the rest of the season pulling pairs from a large crate parked by his locker at Chase Center.
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