Warriors' Steph Curry signs 10year shoe deal with LiNing
Jun 02, 2026
Golden State Warriors star Stephen Curry is expanding his business portfolio with a new long-term endorsement deal.
Curry announced on social media that he has signed a 10-year shoe deal with Chinese athletic apparel company Li-Ning.
The company was founded by former Chinese gymnast Li Ning, a
multiple Olympic gold medalist.
The 38-year-old Curry gave fans an early glimpse of the partnership two months ago when he wore Li-Ning shoes against the Houston Rockets.
The agreement marks another major business venture for Curry as the four-time NBA champion continues to grow his off-court brand.
Star teammate Jimmy Butler is also among the NBA players who wear Li-Ning products. ...read more read less