What the SAMHI Hotels–RARE India Deal Signals for Experiential Hospitality
May 20, 2026
RARE India's partnership with SAMHI Hotels is a measured bet on a familiar problem: how to build commercial infrastructure around a product that derives its value from resisting it. The opportunity lies in scaling access while preserving the experience — without standardizing it.
https://skift.com/2026/05/20/rare-india-scaling-authenticity-experiential-hospitality/
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