May 19, 2026
A surge in fuel prices is forcing a record number of Americans to change how they shop, pushing price sensitivity to an all-time high even as overall consumer confidence holds steady. The Index of Consumer Sentiment (ICS) ticked down a minor 0.4 points this week to 87.9 for U.S. adults overall. Whil e lower- and middle-income […] Wallet Fatigue: U.S. Shoppers Trade Down In Droves As Gas Prices Spike ...read more read less
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