Trip.com Group on Why Going Global Means Becoming the Best Local Player in Every Market
Apr 26, 2026
Boon Sian Chai has watched Trip.com's international business scale across more than 200 countries while keeping its edge hyperlocal. At Skift Asia Forum, he'll make the case for why Asia's travel operators are not catching up to the West — they're running ahead of it.
https://skift.com/2026/04/26/trip-com-group-on-why-going-global-means-becoming-the-best-local-player-in-every-market/
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