Vail Resorts reported Thursday that skier visits were down this season by 14.9% through April 19, compared to last year at the company’s North American resorts, including Park City Mountain, and excluding Australian and European ski areas. Total lift revenue also was down 5.6% from the previou s year. Other revenue was reported down, as well: Season-to-date ski school revenue was down 12%, dining revenue was down 11.7%, and retail/rental revenue was down 6.6%. The company’s stock price fell 5% on the news to a 52-week low. Park City Mountain, which fully closed weeks early on April 8, along with the company’s other Intermountain West ski resorts endured the lowest snowpack on record this past season, along with the warmest temperatures ever. “The winter of 2025-26 has been one of the most challenging winters in history across the western U.S., with record low snowfall and historically warm temperatures negatively impacting visitation and spending throughout the season,” Chief Executive Officer Rob Katz said. “March conditions saw a continuation of low snowfall and warmer temperatures well outside of historical norms, leading to weaker late-season visitation and earlier than planned closures for many resorts across the western U.S. He said visitation at the Rocky Mountain resorts, including Park City Mountain, has declined by 25%. He said the company expected pre-tax profit from the North American resorts for fiscal 2026, ending July 31, “to be at or around the low end of the guidance range issued on March 9.” He noted a “moderate decline” in early season pass sales and a “slight decline” in sales dollars through April 12. “It is early in the selling period, with our first pricing deadline in May, and we will provide a more comprehensive update on pass sales trends when we report third quarter results in June,” he said. The reported ski season metrics include growth for season pass revenue based on estimated fiscal 2026 North American season pass revenue compared to fiscal 2025 North American season pass revenue. Vail Resorts officials said the metrics include all North American destination mountain resorts and regional ski areas and are adjusted to eliminate the impact of foreign currency by applying current period exchange rates to the prior period for Whistler Blackcomb’s results. The post Bad ski season leads to poor business trends for Vail Resorts appeared first on Park Record. ...read more read less