There are certain places in Fresno that aren’t just restaurants. They’re institutions. Places entire families have been making part of their routine for generations (mine included). Sam’s Italian Deli on First and Clinton is exactly that kind of place, and if you haven’t been yet, it’s ti me to make a visit a priority! Sam’s has been a Fresno staple since the late 1970s, and the origin story is one of my favorites. Sam and Angie opened what started as a neighborhood grocery store, with Sam running the market and Angie cooking hot meals for their employees on a hot plate in the back. According to their website, the smell coming from Angie’s cooking was so irresistible that customers started asking if they could buy her food too. It wasn’t long before the market evolved into the combination deli and Italian food haven it is today, built entirely on the back of Angie’s cooking and the kind of word-of-mouth that only truly great food can inspire. My mom’s side of the family is from Italy, so walking into Sam’s feels like a walk straight down memory lane. So many things remind me of being in my Noni’s kitchen. (Most Italians say Nonna, but our family always said Noni. Just roll with it.) If you have Italian roots, odds are your family has already been coming here for years. And if you don’t, Fresnans of every background have been finding their way here for decades, because great food is great food. The vibe inside reminds me of the New York delis I’ve seen on tv and in movies – there’s great energy: meats and cheeses hanging and on display, customers and staff interacting quickly but kindly, and the smell of roasted garlic and tomatoes in the air. It’s lively and warm all at once, and it makes you feel a part of the community, even when the lunch rush is in full swing. When you arrive, grab a number and wait for a friendly employee to call it out. They’ll help you build your order exactly the way you want it, and they’re patient and knowledgeable if you need guidance. A heads up: Sam’s gets very busy at lunch, so if you’re on a tight schedule, ordering online in advance is the smart move. Parking is adequate most of the day but can get a little tricky at peak lunch hour, but I promise it’s worth the effort. On my visit, I ordered the rigatoni with spicy vodka sauce, and it was wonderful. The pasta was perfectly al dente, the sauce was rich and had just the right kick, and the portion was generous enough that I got to enjoy half at lunch and bring the rest back for lunch the next day, which is my personal gold standard for a generously portioned meal. My coworkers ordered the fried mozzarella bites, the Cali-Caprese sandwich, and bought a box of Nonna’s Pistachio Cookies, which are as delicious as they are vibrantly, unmistakably green. Everything was a hit. Beyond the deli counter, Sam’s also carries a wide variety of imported Italian foods, local specialty items like Central Valley olive oils, pickled veggies, house-made pastas, desserts, and sweets. They’ve also expanded to include Nick’s Wine Bar, a separate dining area inside where you can enjoy a great selection of wines alongside antipasti plates. Lunch runs roughly $10 to $20 with very generous portions. Sam’s is open Monday through Saturday from 10am to 6pm and is closed on Sundays. Catering is available too, including deli platters, charcuterie trays, and sandwich boxes, making them a fantastic option for your next meeting or big family gathering. Sam’s Italian Deli is the kind of place that makes you proud to live in Fresno. Go soon, bring someone you love, and save room for the pistachio cookies and some tiramisu, too! ...read more read less