Millennials Made Travel Their Personality. For Gen Z, It’s Just Another Purchase - Peer2Peer

Skift Travel Acc

Millennials Made Travel Their Personality. For Gen Z, It’s Just Another Purchase

Mar 26, 2026

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

https://skift.com/2026/03/26/millennials-made-travel-their-personality-for-gen-z-its-just-another-purchase/

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