HEB Quest for Texas Best competition kicks off Wednesday
Mar 09, 2026
H-E-B will officially kick off its 13th annual Quest for Texas Best competition on Wednesday, March 11, searching for the best Texas-made products in the Lone Star State.Submissions will be accepted through April 22. Qualified p
articipants will compete for a combined $100,000 in cash prizes and the opportunity to have their product featured on H-E-B shelves across the state.The popular contest has discovered more than 1,000 unique products throughout Texas over the last decade from cookies, coffees, empanadas, pickles, and pho, to salsas, spices, and everything in between.Over the years, H-E-B has reviewed more than 7,000 samples of Texas-made products and awarded nearly $3 million in prize money, complemented by marketing, mentoring, and supplemental support.A panel of judges will determine the top 4 winning products. The Grand Prize winner will receive $50,000, the title of "Texas Best," and placement on store shelves. Additional prizes include $25,000 for first place, $15,000 for second place, and $10,000 for third place. Winners will be announced in October in San Antonio.To prepare for the competition, participants will have the opportunity to meet with H-E-B Sourcing leaders during information sessions on the following dates:March 18April 8April 15April 21Registration is required for the information sessions.To enter, visit heb.com/quest.For the latest local news updates, click here, or download the KRIS 6 News App. Catch all the KRIS 6 News stories and more on our YouTube page. Subscribe today!
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