Thirty-three years ago, as a Reader writer, I delivered a rant about the ill effects of targeting—splitting audiences into members of predefined customer groups and ignoring every other facet of their identities. My starting point was the refrain heard in Sleepless in Seattle (1993) that men neve r understand An Affair to Remember (1957) because “That’s […] The post Against targeting appeared first on Chicago Reader. ...read more read less