Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small
Feb 24, 2026
The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.
https://skift.com/2026/02/24/starwood-hotels-ceo-on-why-the-revived-brand-is-staying-small/
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