Wyndham and Marriott’s Agentic Plans Put Pressure on Booking. Are the Concerns Justified?
Feb 20, 2026
Booking Holdings could survive hotel chains switching allegiances to the LLMs. But how long would it take for independent hotels to likewise jump ship?
https://skift.com/2026/02/20/wyndham-and-marriotts-agentic-plans-put-pressure-on-booking-are-the-concerns-justified/
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