Saudi Arabia Should Become the World’s Most EventFriendly Country
Feb 12, 2026
Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​
https://skift.com/2026/02/12/saudi-arabia-should-become-the-worlds-most-event-friendly-country/
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