ICC Sydney Launches Content Studio as Convention Centers Expand Into Media Production
Feb 11, 2026
Sydney’s convention center has created an inhouse content studio to help clients expand the reach of their events, turning them into multiplatform content engines. This is part of a broader industry shift as venues compete on storytelling, not just space.
https://meetings.skift.com/2026/02/11/icc-sydney-launches-content-studio-as-convention-centers-expand-into-media-production/
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