People use enjoyment, not time spent, to measure goal progress, study suggests - Peer2Peer

People use enjoyment, not time spent, to measure goal progress, study suggests

Feb 05, 2026

It stands to reason that the longer or more diligently you work at something, the better you get at it. But researchers from the Cornell SC Johnson College of Business found that consumers don't necessarily see it that way.

https://phys.org/news/2026-02-people-enjoyment-spent-goal.html

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