How Ibis Is Betting on SocialFirst Storytelling With a CreatorLed Miniseries
Feb 03, 2026
Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how socialfirst, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.
https://skift.com/2026/02/03/ibis-go-getters-miniseries-brand-storytelling/
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