Phobruary 2026 celebrates Southeast Asian cuisine and small businesses on Milwaukee's south side
Feb 03, 2026
Phobruary, a beloved month-long food and cultural celebration, returns to Milwaukees Silver City neighborhood along National Avenue this month.Now in its 13th year, Phobruary highlights the role of food as a powerful connectorbr
inging neighbors together while uplifting family-owned Southeast Asian restaurants. This years participating businesses, Vientiane Noodle Shop and Thai Barbq Restaurant, will offer special pho promotions throughout the month, inviting the community to experience the iconic Vietnamese noodle soup.Since launching in 2012, Phobruary has grown into a signature VIA Community Development Corporation initiative that supports local entrepreneurship, promotes cultural exchange, and positions National Avenue as a destination for authentic, affordable dining.This years Phobruary carries special significance as National Avenue prepares for major reconstruction, said JoAnna Bautch, Executive Director of VIA CDC. During times of disruption, small businesses feel it first. Choosing to dine locally during this time is a simple but meaningful way to show up for the family-owned restaurants that give our neighborhoods their character and keep our local economy strong.Throughout the month of February, VIA CDC will host giveaways for restaurant-goers. Customers will have the chance to win a $25 gift card to one of the participating restaurants.Phobruary is about more than foodits about honoring culture, celebrating resilience, and investing in the local businesses that make Milwaukees near South Side so vibrant, Bautch added.Its about time to watch on your time. Stream local news and weather 24/7 by searching for TMJ4 on your device.Available for download on Roku, Apple TV, Amazon Fire TV, and more.Report a typo or error // Submit a news tip
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